There are different strategies for pursuing trade mark protection internationally. Trade mark applications may be filed directly in each country of commercial relevance to your business where they must each be independently examined by the relevant examining authority to meet the criteria for registrability in each country. The degree of difficulty in obtaining registration in each country may vary considerably depending upon many factors, including the strictness of the relevant examining authority and the nature and complexity of objections that are raised during examination in each country. Ultimately, it is possible that your trade mark may be registrable in certain countries but not in others, or in some cases they may not be registrable in any country.
Alternatively, a single international “Madrid Protocol” trade mark registration covering more than 90 different member countries may be obtained based upon an existing trade mark application or registration in a country that is a member of the Madrid Protocol. In addition to the Madrid Protocol system of international trade mark protection, certain regions of the world, such as Europe, allow for regional trade mark protection to be obtained by way of securing a European Union trade mark, which covers 28 different member countries.